The evolution of Teva began with an unassuming Grand Canyon River Guide and his idea that would spark the birth of an industry. Upon spending much time on the Colorado River he realised that people liked the freedom and comfort of flip flops but needed support and stability. With this knowledge and his own experience on the river, he developed the first prototype. The sport sandal was born - better yet, it worked! He started to call his new business Teva (pronounced "teh'-vah") which in Hebrew means Nature and the company has since bloomed.